The travel sector is marked this year by an increase in holiday departures ( an increase of 2.2 million – Protourisme 2017 study ) and a digitization of the purchasing process . We believe there is an opportunity here. So, travel agencies, we are hosting this webinar for you. Don't miss it. Get your SEO off the ground and embark on a successful digital strategy . Digital strategy for travel agencies: 2 key figures 90% of travel searches in France are done online travel agency digital strategy Source: Google/TNS, Mobile Traveler 2016, France 1 in 2 French.
People who went on holiday in 2016 booked and paid for all or part of their stay online. travel agency digital strategy Source: Opodo Barometer 2017 The fax list challenges of digital strategy for travel agencies The digital strategy of a travel agency serves several purposes: Promote the conversion tunnel . How ? Thanks to ergonomics, targeting, content... Put in place effective tools to increase sales tenfold. How ? Thanks to a quality purchase tunnel . Have a powerful SEO strategy. For what ? Be visible on search engines and positioned on the right keywords.
Specific problems will be addressed: For example, the duplication of content, which is inherent in similar "travel formulas" from one city or country to another. But Google rejects duplicates. So, what are the tricks to slip through the cracks? How to generate opinions or recommendations on social networks? How to mobilize influencers? We know that they have a significant weight in the decision-making of an Internet user who organizes his trip. The digital strategy is therefore crucial for a travel agency. So, tourism professionals and travel agencies, this webinar has been prepared for your attention.