This not only means that quickly, but users are receiving your content well. On the other hand, the predominance of negative mentions may herald a crisis. But don't worry! Detecting it early enough and taking appropriate steps does not necessarily mean the worst. Comparing the number of positive mentions to negative mentions Read more: To avoid the unpleasant consequences of the crisis, it is better to be well prepared for it. Read our crisis management guide and enjoy peace of mind. Presence Score In order to quickly measure the effectiveness of PR activities and determine the level of popularity on the web, Brand24, in addition to data on the number of mentions and sentiment analysis.
Also find the Presence Score indicator. Presence Score is a Brand24 proprietary metric that helps measure the popularity of a brand or campaign. Thanks to it, you can check your India WhatsApp Number List online exposure. The Presence Score ranges from 0 to 100, where 100 is assigned to the most recognizable brands in the world. Presence Score - an indicator for analyzing PR activities In addition to determining your brand's level of popularity another important piece of information - how many other brands your Presece Score is higher than.
Presence Score as one of the indicators to measure PR activities Presence Score in Brand24 Measure the results of PR activities Reception Brand communication is one thing. The other side of this coin is checking to what extent this information is disseminated and how many people come into contact with content about you. Reach is nothing more than the estimated number of people who had a chance to interact with your content, saw it on a specific social channel. To be more precise in assessing a PR campaign, it is worth measuring the reach for two sectors - within social media and beyond.